Becoming Fearless
Welcome to Becoming Fearless, the personal growth podcast for YOU if you are ready to overcome fear and step into your greatness.
Our purpose is to help you overcome your limits and have loads of fun along the way, unlocking your fullest potential in life, business, health and relationships every single day.
I'm your host Charlotte Carter, a high performance coach and entrepreneur, with over 20 years experience. I've supported many highly driven talented people like you who dream big and are ready to take action to overcome what’s holding them back.
Each week my guests and I will be sharing hacks and habits on how to build self belief, courage and confidence to master your mindset and navigate your emotions - so that you reach your human potential in a way that feels light, fun and easeful and help you become fearless.
Let’s go!
Becoming Fearless
12. How To Uplevel Your Business With Branding with Alison Boote
Your branding has so much power! Everything you show to the world, from the colours you choose for your logo through to the photos you publish on Instagram, carves out your identity in the digital world.
Joining me to chat about the power and importance of branding is brand designer Alison Boote. We talk about the fears that come up when embarking on a branding journey, the positive impact it can have, the psychological underpinnings of branding decisions and the power of self-discovery in crafting a visual identity that resonates.
We also discuss how getting your branding wrong can hold you back, whereas elevating it can help you feel confident and excited to move into your next level, raise your profile and attract higher paying clients.
We cover:
- Embarking on a branding journey can bring up fears such as fear of success, fear of failure, and fear of judgement.
- Why it's important to reflect your values and future vision when branding.
- Branding as a holistic process involving self-discovery, self-awareness, and personal development.
CONNECT WITH ALISON
Website: www.alisonboote.com
Instagram: www.instagram.com/alisonbootebrandstudio
Alison's book recommendations:
The Big Leap by Gay Hendricks
Four Thousand Weeks by Oliver Burkeman
CONNECT WITH CHARLOTTE
Website: https://www.idaretoleap.com
Instagram: https://www.instagram.com/charlotte_highperformancecoach
LinkedIn: https://www.linkedin.com/in/idaretoleap
Join my Becoming Fearless Community on Facebook: https://www.facebook.com/groups/thebecomingfearlesscommunity
Sign up to receive my weekly newsletter, packed full of high performance hacks, positive vibes and fearless energy:
https://www.idaretoleap.com/newsletter
Interested in working with me? Schedule your free no-obligation call here:
https://api.leadconnectorhq.com/widget/bookings/charlottescalendar
Welcome to Becoming Fearless, the personal growth podcast for you if you are ready to overcome fear and step into your greatness. Our purpose is to help you overcome your limits, have loads of fun along the way, unlocking your fullest potential in life, business, health and relationships every single day. I'm your host, charlotte Carter, a high performance coach and entrepreneur with over 20 years experience. I'm your host, charlotte Carter, a high-performance coach and entrepreneur with over 20 years experience. I've supported many highly driven, talented people like you who dream big and are ready to take action to overcome what's holding them back. Each week, my guests and I will be sharing hacks and habits on how to build self-belief, courage and confidence, to master your mindset and navigate your emotions so that you can reach your human potential in a way that feels light, fun and easeful and helps you become fearless. Let's go.
Speaker 1:Today I have one of my greatest friends as a guest for you to listen to.
Speaker 1:We are going to be deep diving into the whole world of branding and why that is so powerful, so important and, ultimately, what fears come up when you are thinking about going on that journey, and then what excitement and confidence and positivity and impact you have once you've come out of that journey. So there's no one better place that I could have this conversation with than somebody that I have personally invested in to work with on this particular journey. This is going back a while. I had my branding done with Alison in 2021. So it's definitely up for some sort of refresh. At the moment, we will talk a little bit about what kind of situation I was in and how I felt back in that time, so that people listening can identify with what goes on before, during and after this kind of brand explosion that may happen for you. So I'll let Alison introduce herself a little bit about who she is and what she does and what she ultimately helps people with and what she ultimately helps people with.
Speaker 2:So thank you for having me Excited to be here. So I am a brand designer and I work with mainly service-based businesses and I help them to really elevate their brand and their business by using professional branding to help them attract higher paying clients, to help them raise their profile generally, to help them move into that next level of their business, of their journey, and work towards those future visions that they've got as well, and work towards those future visions that they've got as well do those bigger things. So I've always been a designer and I graduated now 17 years ago. So I've got all this experience over the time that I'm now bringing to my own business and I've just recently gone back to where I graduated from, Staffordshire University and I've started lecturing in graphic design now as well.
Speaker 1:Let's just talk briefly about that last point you made about you going back to being a lecturer at the place where you trained and did your degree. Let's just talk a little bit, if you're OK with sharing a little bit of the fears that came up before then, because you and I were having conversations about a possibility about something like that and what was going through your mind at the time. Do you remember?
Speaker 2:um, well, I think, even being able to consider doing that as a thing, um, you have played an enormous role in that, because I've worked and we've we've worked with each other, haven't we? Yeah, um, as clients. So through my work with you, I've got past a lot of fears fear of success, fear of failure, fear of judgment, general fear, um. So I think, if I think back to before we'd work together, if someone has said, oh, would you be interested in coming to to lecture, I think I would have just shut down, panicked and hidden in a cupboard, whereas as I've worked through these things and I've built my confidence and I know that I know my stuff and I'm good at what I do, I could take that kind of opportunity and actually consider it.
Speaker 2:And it still wasn't an easy thing to do. It still really pushed me out of my comfort zone and a lot of those fears came back again. There was the whole imposter syndrome thing, um, and I look a bit younger than what I am. So then I it was kind of like you know, no one's going to want to listen to me because they're going to think, you know, I've only got a few years experience, um, blowing my own trumpet there. Um. So so yeah, there was, there were. There were still those fears again. But it's kind of like, although you've worked through those things, those fears are going to come up again. But I felt like I'd got the, I'd got the toolkit there to work through them.
Speaker 1:I still had to push myself and I still felt uncomfortable at times, um, but on the other side of it, like, I'm absolutely loving it and I'm so glad that I've kind of, you know, took the leap and and like, worked through those fears and I think that's one of the biggest things that I'd like really like the listeners to take on board is that fear comes on a journey with you throughout life and you work through certain things like self-sabotage, like imposter, like not feeling good enough, like fear of failure, fear of success, fear of judgment, fear of rejection all of the kind of commonalities that a lot of business owners have and then they will show up in a slightly different phase and a slightly different guise when you're up leveling any aspect of your life, and so it kind of feels like you've got some of the tools but it's kind of got a different edge to it. So you've got to be able to navigate that as well, and part of the skill of doing that is being able to be reflective of the journey that you've already had and go. You know I've done new things before. I've been able to navigate this because I'm much more confident, I'm much more self-aware, I know that I can overcome this and I can take the next step or the next leap or the next. You know massive, massive stride into the unknown and it's important to be able to acknowledge the journey that you've been on but also recognize that you are feeling newer levels of the fear. So thanks for sharing that. So let's go way back to. Let's go back to, like, maybe January 2021.
Speaker 1:So my branding was launched in June 2021. And Alice and I were working together in a separate guise and so my branding came out. I got to the place where everything was very homemade. My website was homemade, all my photos were homemade, my branding was homemade and, for those of you that don't know, I am like, not a branding designer or not creative. It's not in my zone of genius and I can remember at that time it actually made me feel quite sick.
Speaker 1:Talking about it getting my photos done, uh, talking about what my brand values were I had a million and one fears come up, and this is the one that I remember the most. It was fear of. It was fear of, uh, not not necessarily getting it wrong. It wasn't really a perfectionist, but it's a fear of this is going to be out there to the world and you know it is an investment, because I got my photos done and my website and everything at the same time and it's got to have some sort of sustainability for it, because I've got to be able to be happy with what we create now for however many years before. I'm at the stage now where I want to like refresh. How do you kind of work through that kind of sustainability of what it is that you're going to produce for people?
Speaker 2:so I think, like, as you know, when you work with me, I get my clients to fill in all these different workbooks and things. So we look at things like your ideal client, your brand values, um, your USP, what's unique about you? Um, and I also include um one about your future vision? Um, because it's really important that when you do your branding, you're not just branding for now. You've got to really think about where it is you want to get to, and I think that's something where those sort of fears and you've got to kind of think big and not hold yourself back um, because brand just now and where you are, like, if you take you, for example, you move quite quickly in business and you know you really push things.
Speaker 2:If we'd have branded you for just then, even though you'd got, you know, great ideas and you were moving fast anyway, you've really kind of gone so far, haven't you? Since, like when we work together in terms of like, you know your skills, what you're offering, your price points, you know the types of clients that you're attracting. So we have to take all that into account so that we can think about creating a brand that's going to support you in where you are at that time and moving forward as well and reaching those big goals and beyond the goals and I think that's um where some of the fear came in for me and I think it does for other people that I've spoke to that are at this stage where they're.
Speaker 1:You know, I'm ready to kind of like be more visible. Fear of visibility is huge. I'm ready to be more visible and Vicky Head I had on yesterday. There's an episode coming out about photography and it's the same sort of concept. This fear of visibility shows up in how you present yourself to the world and so when you can work with somebody like Alison, like I did, and when you have the futuristic strengths, like I do, I found that bit quite easy. Yeah, I can see where I'm going. I can see all those things. It was actually the. Some of the pieces in the in the questionnaire I was was like what? I don't think I have that functionality in my brain to answer this particular question. I think there was a question around either what colours do you remember? And I was like pink and it was all.
Speaker 2:I went rogue. Yeah, as part of it, I ask clients to start pulling together like a style board or a Pinterest board of anything visual that they feel would be a good fit for the brand. So obviously I'm not asking you to say what you want it to look like, but it's kind of like you seen, you know, certain patterns or some packaging or some fonts or something that's like, oh yeah, that feels like a good fit for me. And you did go a little bit rogue, didn't you? So I opened up a Pinterest board and obviously, like we'd got to know each other, like we'd known each other for a while then, hadn't we? And I'd worked, you know, as your client.
Speaker 2:So I knew how you worked, I knew your approach, I knew your personality and everything. And I opened up this Pinterest board and we had, um, we had a range of pink and, um, I think there was kind of like gold things and watercolors and swishy swashy stuff and it was like, um, no, I'm not sure that this is actually you should and you you like when you actually like, look at it like it. It wasn't, but I think you've kind of like not everybody's visual. So sometimes that can that can be a struggle for clients as well, which is where I come in.
Speaker 1:I still remember. I remember your message to me saying I think we need a conversation about what you've got in here, and I was like, yeah, I think we do. But for me, and it'd be interesting next time around when I do this with you, it'll be interesting because I think there's also a bit of a block for me of like, well, I'm not gonna. I don't know whether, whether it's gonna be right, whether Alison's gonna say I'm on the right tracks and it was so off.
Speaker 1:It was so far off. It was funny. But it was interesting what was going on in my head, because I was like, oh well, this one looks okay, and this one looks okay and this one looks okay, and it was just like such a mismatch. That obviously shows that a I haven't got those skills at the time. But also there was another element of fear, because it wasn't that I. There wasn't any cohesion in the stuff that I put together. It was a million and one.
Speaker 1:Because I want to touch a little bit now on. I think there was an element of people pleasing. So Alice and I have, like we've shared being each other's clients and we've been got a really great friendship, and so I wanted to give her everything she needed subconsciously, and I just really gave her a really good laugh, um, and some opportunities for some content. But I think that now, when I reflect back, there must have been an element of that kind of thing. You know, I want to do a good job for Alice and I want to be, like some, you know, a great case study, um, at those early days and it kind of that's how it showed up yeah, but it's.
Speaker 2:It's like it's part of the process as well, isn't it?
Speaker 2:Because you know us seeing that, I think when you looked at it, I think you know like, when you then reflected on what you'd put together, I think you could tell that that's probably not a snapshot of me, of like of you, and I could tell as well.
Speaker 2:So that gave us a really good starting point to yes, this, this brand, is not going to be a pink brand. Um, and that's where, from obviously having all the other workbooks and everything, and really digging deep into, um, what your brand and your business was all about and where you wanted to take things, um, you know what your values were and what's important to you. That's what then feeds into those visuals. I mean, I sometimes get clients now I worked with one recently and she didn't save anything to the Pinterest board because she said she didn't want to lead it in a certain direction and she wasn't actually sure. So from doing all the other workbooks, you know the words and the conversations and the talking. That's where I can then take all of that and package it up visually so that we can kind of like that translation of people's thoughts and ideas and then making that visual.
Speaker 1:You put your magic to it. So there's a part of your work really. That's like self-discovery for the person that's going on the journey. They may not realise that first, they may think that they're just going to hand over some cash and you're going to present something that you've kind of just created and they're going to fall in love with it. But there's a huge trans, like a mini transformation, really that, and an awareness that the client goes through at first, before there's any sort of visual, because I remember thinking, oh, I wonder when I'm getting going to get some it, when you're going to get some, here's your next workbook, oh, okay, so remember that sort of stage in it. And there's a huge amount of awareness in all of those practical tools that you give people and the conversations that you have.
Speaker 2:Yeah, yeah. So it is quite a deep process really, isn't it? Because before we even, you know, once the client books in, before we even kind of get together, you've got your own pre-work to kind of do. You've got to fill these workbooks in which, dependent on where you are, you know, you might know all of that and be able to just put it all in there. There might be other things that you've kind of got to think about a little bit more, like some gaps in there, and then we have that first consultation call where we so I will have gone through the workbooks, I get my highlighter out, I bring out, I make lists of words and I kind of I like to get underneath everything before we have that first conversation and then that's when other things start to come out and we really get to understand what this brand is all about.
Speaker 2:Um, so it yeah, it's not a case of coming to me and being like, well, this is what I do and I like these colors and me just going in and creating something. It's what creates that really detailed brief, so that when we do start creating visuals, we've already got a direction there. We're not just kind of, you know, fumbling around in the dark, trying to find a font that that feels like a good fit, or a color. It's like we know that, like with yourself it was you know we want to get across the joy, the positivity, um, so it was like, well, the yellow that that is still a really good fit for that, and there's a reason for everything, then, which makes the process so much smoother and I think I'm hoping that my listeners are starting to get a feel on this podcast that a lot of the people I personally work with and a lot of people that I bring on, they are not surface level professionals.
Speaker 1:There's always, with every single guest I bring on, there's a depth to their process, there's a depth to their knowledge and there's a depth to them as a person, which is usually how we've connected. So let people know a little bit about your experience, the joy that you get in your business. Where's like your richness of life. Should we say what is the piece that you really feel passionate about or that you really, that really lights you up in the work that you do now in both angles, in the lecturing and in the designing?
Speaker 2:well, I think a big part of this is from working with you as well and like a huge light bulb moment for me in there, because I mean, I'd worked in an agency for um many years and then, as I started a family, I, you know, became freelance and then started my own business and came into this online world, which just felt so noisy and so overwhelming and I think I probably found myself around some of the people that weren't a good fit for me. Um, and then when we met and I did your first course, it was like you said, like, but what is your version of success? And that has been such a huge thing for me and I'm so glad that we met when we did in the earlier stages of my business, so that I could really think about, well, what is my version of success? You know I was. It was like being hammered into me that you know it, you should be the, you know you should be going for these 10k months and blah, blah, blah, and it just didn't feel right. And you know, working very, very quickly and getting this out and getting a freebie out, and building this and doing this and offering a course, and and that just wasn't for me. So at the time I'd obviously like I've got two young children. So at that time I think I think Holly was only, um, I think he must have been about two, so Ruby would have been about six. So they were very young and you know they needed a lot of my time.
Speaker 2:So the way that I've built this I work only four days, I've, you know, I've got strong boundaries, um, so all of those things like bring me like the joy on the practical side of things, um, and I think also because because of what we've worked through and the way that I've built my business and I've built my confidence and worked through these fears, I'm really clear on who my ideal client is and what type of person that is and who it is that I want to work with and where my price points are and what I offer.
Speaker 2:And you know, just being confident in like I offer this one-to-one service for these people at this price, and not being sort of drawn in by all the noise of, well, I could also do this, or maybe I should be doing this as well, um, so I think, just working with the clients that I do attract and going through the process, um, I mean, like the clients that I work with, we always end up, you know, like as really great friends by the end of it, because we've gone through that process and it's like I've played an important part in in their journey, like their business journey of building their brand, and I think a lot of the time, like the personal development comes into it as well.
Speaker 2:So I find that a lot of my clients, um have either just gone through like a a big sort of step of personal development or, um, they're kind of on that journey. So we have that in common. So from working with you, I've I can support them in the things that I've learned in being able to, you know, step into that next level of their brand and their business and really push forward. So I think I get I don't really think about that, but now you've asked me the question I think I get a lot of joy from, from doing that and supporting people and seeing them then move on in their business and do those big things and, um, you know, have those new successes so let's touch on that.
Speaker 1:Let's touch on um. Let's talk through my personal journey again so that people have got an idea. So I went through this oh, my goodness, I don't know if I'm pink or swirly or who I am to us creating the conversations around. This is who you are and this is how it's great for you to be reflected in the world and let's keep your unique brilliance. Everything that I talk with people about this kind of process, what Alison does is she hones down on who you really are at the core. So you're only ever going to get a representation of who you are. So it's key to be who you are in all of the conversations with her. So then everything comes together and it's very exciting and I remember going oh my god, it's really it. I was really excited and I absolutely loved every single thing that Alison produced.
Speaker 1:And then it's the space for yourself around your fears of putting it out into the world.
Speaker 1:So once Alison's like, okay, we're ready to go now and we're at the end of what Alison's work is and at the beginning of your new branding and your new presence and your new status and your ultimate up level, at that time there's another level that comes in, a fear that comes in, but also Alison's always there, so she's always there to help you how it's going to be represented on your social media, how it's going to be represented on your website, how it's going to be represented in all of the guises that you have in your particular business.
Speaker 1:And I remember for me it kind of just skyrocketed. So it was used for me as a double platform, a duality really. It served a closure and an ending of me playing the game of being an entrepreneur and doing it all myself and me stepping up into having a team and building a big empire. But also it allowed me to take my space as a global high performance coach in a very different arena and my prices reflected that. I started working with multi-millionaires all over the world and my branding status just massively, massively changed. Do you remember?
Speaker 2:yeah, and I think it was not long after that you did your big speaking event, didn't you? Yeah, um, and I think we'd had conversations before that, with the branding that you had, it would have been a Kate like to go and do those things and and those bigger visibility pieces. You could have gone and done them and you know, like we all know, you're amazing and you get everything across and you know people love to listen to you, but then they might have gone to look at you know your website or your socials or anything after, and that's where that kind of disconnect would have come. So then, having it's kind of like your branding then supports you, it's there kind of behind you as that like foundation and that support there, isn't it so that when you do go and do those bigger things, it's like everything ties in and everything aligns after and just all flows everything ties in and everything aligns after and just all flows.
Speaker 1:I think it's the ultimate like holistic support in your business, isn't it? I think you get yourself. I work with people on getting themselves ready for all those kinds of things and understanding themselves and navigating their own life, which is a lot of what you've been able to do in the work that you and I have done, and then your work kind of supplements when the person's ready, and also when they're not, because the nature of the work that you have done to be able to encourage them and allow them to be brave enough to realize and open up and own up to the fact that they are ready for the next step. They are ready to show the world more of themselves. They are ready to show the world more of themselves. They are ready to present themselves more.
Speaker 1:It's not going to be imposter, it's not going to be self-sabotage. There's going to be levels where it is going to be not necessarily detrimental, but it's going to hold them or pause them if they don't do it. I remember I was in that place. I was like at this plateau, it's like I either not putting myself forward for things because of this or I'm not. It was like I plateaued in some level of what I was putting myself out for, because I was about to put myself out for PR and everything. It was about to go to a whole new level.
Speaker 2:No-transcript um, so I think they're all in their business at that time. A lot of them like the holding back thing, I think, is a big thing. It's like I've had clients before that have like stopped using their branding altogether because they just really don't feel like it's a representation of themselves. I've had clients that, um, you know, start to feel kind of like embarrassed about their branding because it just doesn't feel like like them. Um, but then I suppose the fears of actually then booking that call and making a start there can be a whole range of things there. Um, I mean, some people um have that fear of, you know, because it's taking that next step, isn't it? It's like, once I've done this, I can. Then, you know I'm, you know, when we say, well, once I've done this, I'll do that. Well, if you've then done that thing and you've got the branding there and everything you know, what's then the reason that you can't go and do the speaking, you can't go for the bigger PR pieces, you can't put your prices up, you can't change your services, all those things you're telling yourself that you can't do. And obviously your branding is just one part of that, in the visual aspect of it.
Speaker 2:Sometimes, I think, because people are so busy as well and you know there's particularly when you're working just yourself in your business, thinking about changing your branding can can feel like such a huge, daunting thing, because once you've got all of these assets and obviously I make sure that you've got all your templates and everything ready so that, so that you're ready to go with it but you could, there can be that fear about you know, making that change, making that switch, because you know you start thinking about, well, actually I use my logo and my branding there and I'd need to change that, and then I'd need to change that. So you can start doubting then like, well, is it the right time? Is it worth doing that? It's kind of like, in a way, you've got to kind of take one step back, to take two steps forwards, um, so, so that can be a fear there as well. And then I suppose it's that kind of you know all the different fears that you talk about there's the fear of success there isn't there. If you've got a fear of that and you say, well, I'm going to have this new professional branding that's going to kind of springboard me and give me that confidence, but what's going to happen then. So there's that whole thing.
Speaker 2:Then there's, you know, people might fear that it might not be. You know, there's the fear of failure in there as well, isn't there? So there could be that worry of, well, what if the brand? What? What if the brand is not what I want? What if it doesn't look like me? What if it doesn't do what I want it to do? What if it's not received by, you know, my audience in the right way, which has never happened. It's always, you know, because of that process that I go through. It always is, you know, a real representation of the person, and sometimes that might not be what they're expecting or what they've kind of had a vision of.
Speaker 1:Um, so yeah, so there's a whole range of of fears there, really, and uh, I think because everybody is so unique, um, it's always always worth like getting on a call with you to sort of see where they're at, because I, the work that you and I have done, there's always been this space around this isn't the right time for you, or this is the right time, or this would be great, or you're not in the right time or space, and there's always like an open, honest conversation about where you are and whether it's the good fit for you now or when to plan.
Speaker 1:But I know that you get booked up really quickly. So if people are thinking about their branding, even if they're thinking about it for next year, it's definitely worth having a conversation, because Alison has limited availability because she has a young family and she has limited hours that she chooses to work to be able to support her lifestyle. So it's always worth getting on a call and having a conversation. So how do people? What's the best way for people to get hold of you to have that kind of conversation?
Speaker 2:So either through Instagram, like Alison Bookbrand Studio, like you know, dms are always open on there listen book brand studio.
Speaker 2:Like you know, dms are always open on there, um or you can just book the call directly on my website, on the contact page um, which is allisonbookcom. There's like a calendar on there where you can book a call and um, like you say, if, if it's not the right time or you're not quite ready, then know there's there's no pressure there, um, sometimes, just having those conversations, you kind of get a feel as to whether somebody would be a good fit for you to work with anyway and then whether it is the right time or whether there's still things you're working through um, you know I can quite often tell whether you're holding back because of those fears or whether practically there's things that would be good to kind of get in place first or to think about or work through um to make sure that, like you said earlier that you know it is like a sustainable thing that is going to last you for a good amount of time, so that you get the most from your investment.
Speaker 1:So all of those contact details will be on the show notes. Thank you so so much for being on. We Could Chat Forever. We have a great friendship and a lot of humor has gone in the work that we've done and a lot of growth has happened for both of us in the time that we've known each other. So the famous last question that I ask all of my guests is what is a book that has supported you through your growth, either in your business or either in um the whole concept of becoming fearless?
Speaker 2:so it would have to be the big leap, um and I've actually read it. I think I've read it probably three or four times now, because I think it's one of those. I think you've said this like when you read it at different times, like because it it's not just a case of we have this one leap, is it, and then we're done. You feel like you are, and then, as you kind of work through things and move forward, it's like, oh, I think I'm having another level up here, like, and you move through other things. When you then read it again, you kind of take different things from it. Or it's just that support of like, yes, you're moving through, um, like into this next level, I think can I add another one.
Speaker 2:You can't, can I? Can I add another book that I'm halfway through as well?
Speaker 1:yeah, like half a book recommendation. Yeah, we'll go with that.
Speaker 2:I've started reading um. It's called 4,000 weeks by Oliver Berkman, and the irony is that quite a while ago, when we were working, I think, when I was in your mastermind I had this book and it was all about time and how to manage it and I never found the time to read it. And I've started reading it and it is. It's brilliant and it's all about, like, how we're so obsessed with productivity and trying to get everything done, but how our time in this like human existence is finite, so we can't do everything and in in making choices, we're already cutting other things out. Um, but yeah, I'm only part way through, but it's, it's really good. I think you'd love it if you've not read it as well.
Speaker 1:yeah, I will put that on my list. Both books um will be in the notes for people to have a look at. Um and let me know if you resonate. I know the Big Leap is a popular one. I totally stand by it. It's the top book that I personally recommend, and I haven't heard of this other one, so I will be going off and reading that and then sharing a little bit about what I've learned from that kind of book as well. So thank you so much, alison. Anything else to add on anything that we spoke about today?
Speaker 2:I don't think so. I think we've covered the the fears of, um you know, elevating your brand and and moving forward with it yeah, so do I.
Speaker 1:I think we've covered a range of things and I'm really keen to find out what people think about this episode, what people have learned from Alison, what people have understood a little bit about the process if they're brand new to it understood you know the kind of fears that you will go through and the kind of joy and the expertise and the definite up level and confidence and status that you get when you have gone through that kind of process. So take care, everyone and I will see you on the next episode. Thanks, alison, thank you, thank you for tuning into this week's episode. I hope that you're feeling energized, fearless and inspired to take action today to stand in your greatness.
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