Becoming Fearless

18. Capturing Your Essence: The Power of Photography in Personal Branding with Vicki Head

Charlotte Carter Episode 18

In this episode, I interview Vicki Head, a commercial and branding photographer, about the power of imagery and overcoming the fear of visibility.

 Vicki shares her expertise in understanding the psychology of visual messaging and creating impactful images. We discuss how photography can capture a person's energy and essence, and how it can be used to create a strong brand presence. Vicki also addresses common fears and concerns people have about being photographed and offers practical tips for overcoming them.

We cover:

  • The psychology of visual messaging.
  • Overcoming the fear of visibility.
  • Translating personal values into powerful imagery.
  • The importance of working with a supportive and experienced photographer.
  • Saying 'yes' to opportunities and being open to change can lead to personal and professional growth.

CONNECT WITH VICKI

All links: https://linktr.ee/VickiHead

Vicki's book recommendation: Yes Man by Danny Wallace

CONNECT WITH CHARLOTTE

Website: https://www.idaretoleap.com
Instagram: https://www.instagram.com/charlotte_highperformancecoach
LinkedIn: https://www.linkedin.com/in/idaretoleap

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Speaker 1:

Welcome to Becoming Fearless, the personal growth podcast for you if you are ready to overcome fear and step into your greatness. Our purpose is to help you overcome your limits, have loads of fun along the way, unlocking your fullest potential in life, business, health and relationships every single day. I'm your host, charlotte Carter, a high performance coach and entrepreneur with over 20 years experience. I'm your host, charlotte Carter, a high-performance coach and entrepreneur with over 20 years experience. I've supported many highly driven, talented people like you who dream big and are ready to take action to overcome what's holding them back.

Speaker 1:

Each week, my guests and I will be sharing hacks and habits on how to build self-belief, courage and confidence, to master your mindset and navigate your emotions so that you can reach your human potential in a way that feels light, fun and easeful and helps you become fearless. Let's go. I am really excited about today's guest episode because I have got one of my greatest friends that we will just hang out and chat about various things, and let me first let Vicky just introduce herself first and let her let you know a little bit about who she is, what she does, and then we'll just dive straight in.

Speaker 2:

Brilliant. Thanks, charlotte. It's really nice to be here. Always good just to chat with you anyway. So I'm Vicky Head Head. I'm a commercial and branding photographer, and one of the things that I am really passionate about is helping empower people with imagery, um, and I think it's something that people often are fearful of either having the photograph taken or how to use it, so that's one of the things I like to help people with.

Speaker 1:

And let's go back to when you and I met, which was a long time ago, when I stood on stage I was doing a program where you stand on stage and Vicky was the main headline photographer for that particular occasion and I got the photos back and I was like this woman has captured me in a way that I hadn't been captured before, in a way that I could use for like endless promo, in a way that showed different sides of me that I hadn't seen. And I remember us having a conversation about you saying how natural I was in that on stage and all that spaces, and me saying how natural you were. It was kind of like a mutual respect about our skill set.

Speaker 2:

I think it's really interesting. I photographed a lot of speakers and we'd met just before, hadn't we? A few months before a retreat? We were both on, and so I kind of knew you a little, and often I don't know people. When I photographed them speaking, it might be the first time we've met, but it's really interesting because people do respond differently on stage and some people really light up. They make it.

Speaker 2:

You know, it's very easy for me photographing speakers to capture them just in a way that's going to really showcase them and give them really strong assets, really strong assets. But I think the role when you're photographing events and speakers is about really watching and waiting and capturing the best moments so that not only have they got photographs of them on stage, but they've got really strong assets that they can use to get more speaking gigs, to really position themselves, as you know, as somebody to you want to hire, you want a book, you want to get speaking on your stage because they're an authority, they've got a good energy and they help light the room up, and that's just exactly what you did, charlotte thanks.

Speaker 1:

I can remember when you sort of that you it's. I don't know how people can understand this if they're listening and not seeing some of your work, but you can capture people's energy, whether they are, like you know, a bit of a force of nature, like I've been described recently and quite a noticeable energy that I bring to a stage, or whether they are more discreet or more subtle or have various nuances about their personality, and you can capture that for all the different types of people and I think that's such a skill.

Speaker 2:

Thank you. It's, I think, capturing with any kind of photography, whether it's people speaking on stage or whether it's imagery you know, portraits or brand imagery that they're going to use to show who they are to their clients or their audience. It is about personality. You know, the essence of brand isn't about things looking just aesthetically pleasing and generic. It's about personality, values, all the things that actually make you different, and so, ideally, the images that you have and the ones that you use should really showcase you, should show you who you are in for all the best reasons, for all the wonderful things that there are about you.

Speaker 1:

In a way, then, that's going to resonate with people, that's going to make people feel good around you, that's going to make them want to get to know you more, and that's how imagery can be used really effectively to really raise your game, to create a bigger audience, to make more people want to connect with you and there's such a mirror in you as a person, with what you do, because everything that you've just said is what lots of people reflect back to me about you or might reflect back to you about you in that you have this personality, you have this way about you, have this supportive nature, this warmth, this like people want to hang out with you and they want to know more and they want to be in your space.

Speaker 1:

So I find it fascinating like I do with all my guests the kind of like unpick the piece around. What got you into this work? What's the story behind it? Was it straightforward? Was it, you know, a path that you foreseen? Or was it a path that you kind of fell into? What was your kind of story of how you got to where you are?

Speaker 2:

Yeah, I think it was one of those things where it isn't something I've always done. However, a lot of the transferable skills I have always had, and I've always done in different ways, so I've always been quite artistic and creative. I'd always I'd had a long standing, done a lot of work in theatre acting and directing and being on stage and part of that you know a lot of. When you're directing a play, it's about you're creating something that's going to tell a story. Now, obviously, there's words and script, but a lot of that story is told by the setting, by the props, by the lighting. So there's so many things that, um that are used in theater to create emotion, atmosphere, um, messages that work in just the same way, um, in photography, and I think for me, it's the story, it's the, the people.

Speaker 2:

I find people very interesting, and so when I'm working with them, it's not just a case of wanting to sort of grab a few shots of them and say, here you go, here's a photograph of you, but it's about wanting to be able to really show something that's about them as a person. You know what really are we wanting to say about them. And when I work with people for brand, it's about understanding who they are and who they're trying to talk to, what they're trying to say to that person, so we can create the really strong positive messages within those images. But the other side is, I also understand what it's like to feel vulnerable and what it's like to feel less confident about being seen. That's definitely been the case at times when, you know, I've been on stage over a lot of years and at times in a way that's very vulnerable where maybe even with a couple of plays where I wasn't dressed, I was naked on stage, which is sort of almost like the stuff of nightmares.

Speaker 2:

But I understand what it's like to feel to be in front of people and feel vulnerable, and that's what most people really do when they're faced with a camera. Most people think they're not very photogenic. They don't like often what they've seen in the past of how they've looked in imagery. They're not sure quite how to look natural. They feel uncomfortable and they want to get it over and done with as fast as possible. So a massive part of what I do is about soft skills, is about making people feel relaxed, feel comfortable, actually enjoy it. You know, um, even though that may surprise them, um, in a way that's going to and they're going to be really pleased with the results as well so let's go a bit deeper on that.

Speaker 1:

Thanks for sharing that, because I know a lot of people have come into my world, listen to this podcast about various fears that they may be experiencing or becoming aware of, and let's so let's just go deeper on the fear of visibility. So one of the main aspects that I help people with is the fear of visibility, of people being seen for who they really are, so not being seen in some sort of guise or some sort of way that they feel like they should be seen, but actually being seen in their pure essence or at the core of who they are. And what would you say for people who are listening that kind of have this piece, where they're like you know, I don't even know who I am, I wouldn't even know, um, what would be a good way for you to even approach photographing me? What would you say to those people that are right at that stage and going do you know what I'm actually? And this is part of my journey I remember when I had my branding photos done first time around and I was I was absolutely, um, paralyzed in some way with the like what am I gonna wear?

Speaker 1:

What am I gonna show up. Is she gonna tell me what to do? Because I haven't got a clue. And I was like it was so out of depth for me at that stage and I was doing it with my branding as well and I felt like every part of me was exposed and and I felt really like I felt like metaphorically naked about where I was going with this and what was happening. And what do you say to the people like what would you have said to me at that stage if we, if we just started work, then what? What are the pieces that those people who may be like at the stage of looking for a brand new photographer or know that that, but fear is holding them back, what's the piece that you would say for them?

Speaker 2:

it's really common, okay. So, first of all, deep breath, and I don't need you to understand everything that you're. You need you know. Absolutely a massive part of my role is working with you so that I understand, kind of who. Who you are, um, what, what are the things that really drive you, the passions, the things that you feel really strongly about, the reason why you do what you do, and who that you're looking to connect with and work with or be more involved with, or how you're wanting to sort of show up. Because by having those conversations in the first place, we can actually really I can dig down and I can use my knowledge to make sure that we create something that shows you in the right way, that we use that to shape where the location might be, what else we might use, what clothes would be good for you to wear, if there needs to be other people involved, for instance, or there's something specific that you're doing that we really want to be able to know in those images. So, first of all, you don't need to know all those things before you know considering it.

Speaker 2:

Second of all, I think it's really common for people to feel vulnerable. We're all a little scared of being judged, of having people look at us, and so you're absolutely right. I think being in front of a camera does make people feel exposed in a way that almost makes you feel naked. You're there to be seen by everybody and you're fearful of being judged. It's important, isn't it, to be showing up in an authentic way, and we live in a world where there's lots of AI and filters and that, whilst there may be a place for that, at the same time, it's important to show up in a way that people see as being really true to who you are and who that essence of you is, because, ultimately, that's what we all want, isn't it? We all want to build relationships, get to know people and work with people that we like and we feel comfortable with.

Speaker 2:

So, first of all, I think people often use other reasons to put off having photography. They'll find reasons to put off having photography, so they might think well, I'll wait until I've got my hair done, or I've lost some weight, or I've bought some new clothes, or I've, and the list goes on and on, and it also becomes a reason why where they might think actually, I don't have a budget for it, it's not a priority, so it's going to the bottom of the list and often that can be part of a reason why they're procrastinating for doing it, because they're uncomfortable about it. So, um, for certainly all the people that I work with, I'm on your side, I'm your ally. You know I'm here and I absolutely want all the people I photograph. I want to champion those people. I want to show the everybody else how wonderful they are.

Speaker 2:

I understand that, that it can feel a vulnerable time, so it's important on a shoot to make people feel really comfortable, but that relationship building starts before the shoot. It's not just me rocking up with the camera saying, hey, let's go, and you're expected to know what to do with your hands, because you won't. That's what I'm there for. I'm there to guide you, but I'm also there to make sure that we set it up in a way that's going to give you the best results possible and thanks for sharing all of those tips in there.

Speaker 1:

I want to talk a little bit about longevity, because I remember when I was in that space and it's an investment and I was doing it with my website, you know it was a big, like up-level piece for me and I was like, well, what if I get it wrong? Or what if I change, or what if, what if, what if what? That's the kind of place I was in, because there was obviously something going on personally about perfectionism or not good enough or whatever the thing was that was going on at that time. But I can remember thinking, well, it's going to last me two, three, four, five years, because it's like a statement piece. What is it for? What is it that that you capture for people that allows it to be timeless? I mean, some of the photos of me that I've had taken from you that have been on the stage, I'll use them forever. So what is it that you capture in your skill set that allows some, some of their photos to be so timeless for people?

Speaker 2:

So I think when you've got something that's really true with the essence of somebody and what they do, first of all it really is capturing them there in that moment. So, for instance, photographing you speaking, it's documenting what's happening, but it's also documenting it with images that are going to show you in a way that's going to work for you positively in terms of people seeing you being confident, standing, you know, powerfully in your space, looking relaxed and engaged. You know body language is in a way that actually people can subconsciously see that you're very comfortable in that space and that's going to make people feel that they're in very safe hands with you, that you're going to be. If they booked you to speak at their event, you're going to be able to be on there, you know in the space, powerfully in control, feeling confident. You know and delivering what you need to do in a way that and you look very happy as well you look very happy on stage.

Speaker 2:

There can be sometimes in photography there can be fads and fashions, like they can in anything, and often you will see little tendencies for certain styles or styles of editing. I think when things are less just adhering to fashion, it helps them have a lot more longevity. So a good photograph is a good photograph whenever and you can look back to you know kind of very old photographs and still see the beauty of those photographs. I think where things lose their shine often more is if they become very sort of faddy and you know, and just going with some little trend that's happening in that moment. It gives it a shorter lifespan.

Speaker 2:

But when I'm working with people and it's quite common if you people are starting a business or they're having a rebrand and it's almost like, okay, I've got nothing, what do I need? And so part of working with people is working out literally what do they need? Where are they going to be using it? You know, if there's a website, what images do they need for their website? What are they needing to convey and portray there? How are they going to use images on social media? What are they positioning themselves as? So if, for instance, you're an author, you're a coach, you're a speaker, you know what visual assets have we got that show that? What visual assets have we got that show you as a person and what your person? You know the essence of your personality and where you might have a kind of fun side or a high energy or the other things that are really important to you, and from that you can create a brief.

Speaker 2:

Now, if you have zero imagery, you're not necessarily going to get every single thing you're going to need forever more in one shoot. But what can happen is we can really prioritize and think, okay, what are the most important things, what do we need to make sure we've got, first and foremost, and then what are the things that are the additional things that you can support it with and supplement it with? And when it comes to things like changes, I think if there's a big change in your appearance, you know definitely you need to look at updating it. People want to see your image and then when they meet, you think actually you look like the images they've seen, you know. And so if you're doing big things, like changing your hair drastically or hair colours and things, if you're really changing the energy of what you're delivering, again that can be a really good time to look at what is the energy of the imagery that you've got. Because if you're using the same imagery that you've used for you know past services, you've offered courses or um, you know work that you've workshops you've launched it's it's gonna have the same image. You know, the same imagery will have the same energy attached in with it.

Speaker 2:

So if you're, if you've evolved as a business, if you've changed quite where you're coming from, um, you, that probably needs to be reflected in your imagery as well. Um, one of the things that I offer quite often are shoots that happen several times a year, or we plan shoots, so we plan several, which allows for, you know, a really good variety, and it allows us to use different locations, um, really maybe focus on some of the key things that are happening and incorporate often so many people will do work where they're holding events or workshops or bringing people together, um, and it gives an opportunity to really document that and get the evidence of that. So it could be that, and amongst those shoots we're photographing, you know, your book launch, or a workshop or a retreat or kind of other events that you've got going on that give really good evidence, then, of what it would look like to work with you. If somebody's looking at your website and they think how will it feel to work with you, they've got really good evidence there of what that looks like.

Speaker 1:

So, so good, One of the things I hope people are taking on board. I think this may be an episode to keep listening to, to pick all the gold out of it, because Vicky drops it in in such a sort of natural way, but she is sharing so much wisdom. I want to talk next about depth. So Vicky and I have been friends and we have a very deep, rich friendship and connection and I think part of that is based on that. We're both very deep people and the work that we do in this world none of it is surface based. So let people know a little bit about your like, extensive qualifications and experience that allows you to take up the space like you do in the world that you're in um.

Speaker 2:

So I, like I say I didn't come to photography. You know I wasn't. I wasn't the kid that had a box brownie, you know from being yay hi it. I came to this later on, but I and one of the things that was important for me was also to have to really understand so not just the how to use a camera and how to use equipment and create effects with those tools of the trade, but it was really about understanding the psychology of it. It was understanding how visual messaging works. How do you create an effect from that.

Speaker 2:

So for part of where I did, that is, I did a an honest degree in commercial photography, which I found fascinating. You really got to delve into the science of semiotics, which it breaks down a lot of, how things like advertising and marketing, marketing, imagery works, why it's so powerful, why, for a lot of the advertising industry you know videos imagery is such big business. Because it's so powerful. Why, for a lot of the advertising industry you know videos imagery is such big business. Because it's so powerful. Um, we're all surrounded by imagery all the time, you know, on everything, not just the screens that we're looking at, you know all the time but around us on, you know, magazines and you fun to packets of things this imagery and we, our brains, use. We make decisions consciously maybe about 10%, you know, five to 10% Subconscious decisions are more like about 90%. So our brains work like icebergs. The bulk of what's happening and what's affecting what we're doing is going on beneath the surface. So when you understand that, this is where you can really start to make imagery powerful, because it's all the little hidden messages that are being read subconsciously that can make images have a massive effect. And I've had clients who have had really, you know, huge results, happen very quickly, where they've had thousands of new followers within a few weeks, where they've had more people, you know, get in touch with them in one month than they'd had in 16 years from different platforms. Because it's about if you're giving a real green light and positive connotations.

Speaker 2:

It makes it very easy for people to, you know, want to get involved and come and get to know you. So I did those studies. I also taught um, taught photography a bit at college and university center, along with teaching um people just generally who want to be able to, you know, use a camera and have a bit more control. And then I changed that a few years ago into working a lot with businesses, because I realised, particularly when the COVID pandemic struck, that there's a lot of businesses and people who are aware that they need to be seen, they need to be visible. They're maybe a bit scared of it, particularly showing up themselves, and they also don't know how to. So, you know, it's very easy if you, every picture you put out, whether it's a photograph or a graphic or anything visual you put out will be giving a message.

Speaker 2:

But are you sure that the message you're giving is the one that you want to give? Because just as much as you can attract somebody through imagery, you can also, um, put them off. You know you can. You can make people put the blinkers on and want to bounce away. So it's about how you create the trust, how you create the messages within imagery, and that I find really, really fascinating. Um, some of the other things I've done is I have a craftsman qualification with the Guild of Professional Photographers. I created a panel of work, um that was judged for that to give me that and have won, you know, a number of different awards, um, just within things like the Guild and also kind of, you know, national and regional awards for photography. But I think for me it's the bit that it's the impact, it's the impact that you're creating and that kind of little bit of psychology that's going on with it that I find really fascinating.

Speaker 1:

I think it's for you well. In my experience, it's like that wonderful, magical mix of, like scientific knowledge based with personal life experiences, the energetics, the whole high performance shebang, really on so many levels, and then you're just awesome personality that brings in this supportive, caring. You've got this type of vibe for people, whether they're super confident and you want to be able to capture all of that, or whether they're not feeling as confident or as brave or they're feeling super wobbly, can also hold that. So the holding space that you have is just absolutely brilliant.

Speaker 2:

So let people know a little bit about how they can work with you, or what's the kind of tools that you offer for people that can help them on this whole visual imagery path I offer a number of different ways so you can book shoots with me, and I offer a variety of shoots from really sort of bespoke brand shoots where we work closely together to give you a really strong set of images to. I do smaller ones as well, because I get that photography is can be an investment. It can be something that you feel like you're. You know, are you sure you want to invest a you know a chunk of money into it, and especially if you're not really that confident about having your photograph taken. So I offer easier and more affordable ways to work with me as well, to give people a taster of what it can be like. And I also work with businesses there's.

Speaker 2:

I created a few years ago, the my image MOT, which is MOT is moments of truth. And this is where I work with businesses to really look at what you've got. So you know, I help look through your socials and your website and work out what you've got and actually what messages are going to be being are going to be being put across about that. What are they saying about you, what should you keep doing more of and using more, and what maybe actually where should you stop because it's not going to be helping you or serving you, um, and we can find the gaps, which is also a good way to look at where are the gaps that need to be filled, how you know? What can you then plan in as part of your strategy?

Speaker 2:

Um, as to add in to those sort of visual assets, um, I also offer a visual message toolkit because I can see that there were a lot of people who are doing a lot of their own imagery and with social media. People, you know, use phones a lot, um, I'm not expecting people to have cameras or know how to do that, but what I do want to do is help people with choose the women and understand how those those choices are going to impact how their audience views a wealth of opportunities yeah, absolutely so, before we sort of close out, what's the best way for people to get a hold of you?

Speaker 1:

what's the sort of best way for people to get? Uh, they're interested in what you're saying. They'd like just a conversation with you. What's the best way to get a hold of you?

Speaker 2:

I've um given you a link for my link tree. You can find things on there where you can see different bits of my work. You can find out more about the visual message toolkit, the image mot, brand shoots and just some of the other work that I've done. You know, like the craftsman project, which was a based on the game of cluedo.

Speaker 1:

So you know you can find out a bit more about some of the work that I've done so all of that information that Vicky's provided, it'll all be in the show notes below and please do go and have a look, because she is just magical at what she does. So the final question that I ask all of my guests and I want to just touch a little bit on fear and what we've talked about in terms of photography. So we've talked a little bit about fear of visibility. There's also fear of judgment. There's also fear of rejection. What if you're going to have your photos? What if you don't like them? And then you've got to have a conversation about it? What if you have the photos and they're like, so, so good. You don't feel brave enough to put them out because you feel like they're detached from who you are.

Speaker 1:

Lots and lots of fears going on in this kind of space for everyone, and I want to just reiterate for people that are thinking about this Vicky's got your back on all of the fears. None of them are not valid. Everybody has valid fears around this kind of topic. It's a big topic and Vicky has a wealth of experience to hold you and navigate you through those fears. So don't ever worry that anything is going to be too little, too small or anything like that. So the question that I always ask all of my guests is what's one of the books that has helped you on your journey to either becoming fearless or to or shaped you be who you are in the world?

Speaker 2:

so one of the books that's had the biggest impact on me in my life is a book by the um comic and writer, danny wallace, a book called yes, man, um. It was made into a film, which I'm not hugely keen on because I think it takes a lot of the British charm out of the book. But the premise of the book of this man who decided to say yes to everything that he was asked to do, having got himself into a place where he was saying no to a lot of things and he was becoming a bit of a hermit, not really getting out there, and when he was asked to do something, his automatic sort of default thoughts were how can I get out of this? How can I say no? What excuse can I give? And I think it's really easy to get into that mindset sometimes when I read the book. I then made my New Year's resolution to be to do the same, to say yes. So as long as it wasn't too expensive or illegal, or I was going to say yes to everything that was suggested to me and I did, and it was such an interesting time.

Speaker 2:

It created this absolute change in energy. I was suddenly found I was doing a lot of things that I hadn't done before and that I hadn't necessarily expected to do, which and it's that whole thing with opportunity, isn't it? You do one thing, you change one thing. Suddenly it opens different doors, you get to know different people, you visit different places, and one change adds to another, adds, adds to another.

Speaker 2:

But I found that it really changed my mindset and instead of my world shrinking, my world started expanding, and I think it was a big part in making me feel brave. The nice thing about it was, if you make the decision to say yes, then the rest of it is just legitimate. To say yes, then the rest of it is just legitimate. So if you take out, so if, for instance, your decision to have a photo shoot is, yes, I'm going to have a photo shoot, the logistics then purely are who is that going to be with? When's that going to happen? You know, and they're all things that you can arrange and it's about your trust in the situation. So it's something that I have done a lot since I first read that book and and I go back to, if I find my world shrinking again, I go back to that and think I need to say yes, more. I love that.

Speaker 1:

I um the link to that book as well will be in the notes as well. So if you want to go and understand a little bit more about this, yes, um, what should we call it? Yes, method of sorts, um, and allow yourself to be, allow yourself to be open to change. I mean, it ties very nicely into the whole becoming fearless and habit stacking and being open to change. Once you're open and willing to receive just a tiny moment of change or a tiny yes that would have otherwise been a no then, as Vicky says, your world opens up in ways that you never thought was possible. Absolutely so. I could talk all day, but we're kind of already on 31 minutes, so we need to get going. Thank you so so much. Any last comments or anything, vix, to share with the world?

Speaker 2:

Oh, as always, it's been lovely to talk to you, charlotte, and I think photography is something that people often are fearful of, and I think that's people of all ages, all shapes and sizes. There isn't, you know, a go to thing that it only affects. I've seen people in all guises feel fearful of it, but I think that's where choosing the right people to work with so that you feel safe is really important, and it can make it such a different experience. So be brave, because how can other people know how good you are if there's nothing there to show them?

Speaker 1:

exactly, exactly. Thank you so so much for your time. I've loved it, love hanging out with you. Please go and follow vicky, watch what she's doing, get in touch with her, have a conversation and see if you can take things further and really elevate who you are and what you're here for and really ultimately end up becoming more and more fearless. So take care. Thank you for listening to this episode and have a good day. Thank you, charlotte. Thank you for tuning into this week's episode. I hope that you're feeling energized, fearless and inspired to take action today to stand in your greatness. I share even more tools and resources on my I Dare to Leap email newsletter. By signing up, you not only get early access to the I Dare to Leap products and services, but you also get brand new podcast episodes delivered straight to your inbox every Monday, meaning you'll never miss your weekly dose of becoming fearless energy. Your weekly dose of becoming fearless energy. Sign up now at wwwidaretoleapcom. Forward slash newsletter or click the link in the show notes below.

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